6 exhibition rooms
The itinerary inside the Brand Corona Gallery consists of 6 exhibition rooms each dedicated to a specific historical period.
We begin our journey of discovery to the know-how and excellence of Made in Italy by retracing through the halls the most important historical moments in the history of the Sassuolo ceramic district.
A gripping video tells the entire Marca Corona story, which in fact coincides with the evolution of the Sassuolo district and the birth of tiles.
Exhibits and paper documentation tell the story of growing success of majolica tableware, which was used daily in the eighteenth century by all classes. In Sassuolo, the site of the summer palace of the Duchy of Modena, various workshops had already grown up along Contrada del Borgo.
Company fortunes, the arrival of skilled workers from abroad and the introduction of earthenware enable the Majolica Factory to distinguish itself through its productivity and stylistic excellence during the Restoration period.
Sassuolo is now the cradle of national ceramic production. Giovanni Maria Rubbiani, the new owner of the company, who is sensitive to innovation and international trends, starts manufacturing dry-pressed tiles.
The international exhibitions and the new law on house numbers and road names oriented production strategies in the early twentieth century: the “Carlo Rubbiani” factory in fact devoted itself to producing small decorated tiles and road names made of majolica. The two world wars upset the soul and business of Marca Corona, but it was able to pick itself up after the second world war. Constant growth and innovation culminated with joining the Concorde Group in 1982.
Marca Corona today
From 1741 to today, professionalism, passion and research have formed this special company that has known how to adapt to the evolution of fashions and to social and economic transformations. Care for the environment, links to the area, respect for people, technological innovation and international innovation are just some of the values that still drive Marca Corona…