Corporate values become travelling works of art thanks to the creativity of artists
Galleria
Marca Corona



Galleria
Marca Corona
Galleria Marca Corona is much more than just a Company Museum: it is a real journey through Sassuolo’s ceramic district. From its origins to the present day, here we find an in-depth analysis of the evolution of ceramics as customs and needs evolved, in a veritable discovery journey into the know-how and excellence of Made in Italy.
As of 2021, Galleria Marca Corona becomes a member of Museimpresa, the Associazione Italiana Archivi e Musei d’Impresa, an Italian organisation that brings together the corporate museums of large, small and medium-sized enterprises and promotes them throughout Italy, to safeguard the memory of Italian industry and favour the testimonies of an extraordinary manufacturing capability, a driver of sustainable development and cornerstone of a widespread economic, social and civil culture.
The contemporary art route undertaken by Marca Corona is part of the history of a district that consecrated the fortune and, at the same time, the vocation of a territory.
Marca Corona per l’Arte (Marca Corona for art) is a participatory artistic journey that entrusts a recognised artist each year with the interpretation of the company’s values, which, with the collaboration of employees, becomes a travelling work of art.
Premio Marca Corona
for young artists and
designers under 35
The competition aims to support emerging visual art and the development of young talent, future custodians of an ancient material like ceramic. Entry is free, a different topic is explored every year, and an expert jury decides on the winners.
The winner will receive a cash prize and an artistic residence in the company, during which they will be able to create a ceramic project together with the Marca Corona research and development department.
ricAMARE
by Pino Deodato
for Marca Corona
For the fourth edition of Marca Corona per l’Arte, Pino Deodato created ricAMARE. Il ricamo è un gesto d’amore , a site-specific work that combines tradition, innovation and identity. The artist has reinterpreted the slow and meditative action of embroidery – eternal synonym of care and dedication – in the language of terracotta.