Marca Corona per l’Arte
Marca Corona per l’Arte was created with the aim of communicating the company using a new language: that of contemporary art. A business founded almost 300 years ago that continues to look forward, commissioning leading Italian and international artists to create original works inspired by the values and identity of Marca Corona.
A project based on collaboration and research: a dialogue between business culture and artistic vision in which the work takes form thanks to the participation of the artists involved and the employees of Marca Corona. Because innovating means exploring new ways of describing who we are, and continuing to create scenarios capable of speaking to the present.
How the project is developed
Every year Marca Corona per l’Arte consists of a series of events that combine artistic production, public engagement and cultural dialogue:
- Creation of an original work: the chosen artist develops a site-specific project within the company, working in close contact with employees.
- Exhibition finissage in Bologna: the work is presented at an open exhibition that brings together the company, the public and the art world.
- Art and architecture conference: an opportunity for dialogue and the comparison of different design styles, involving professionals and stakeholders.
- Marca Corona award for under-35s: an initiative designed to promote the next generation of artists, in dialogue with the themes of the project.
- Workshops with local schools: activities carried out with schools like Venturi and Chierici which take the project into the classroom, creating direct experiences involving students, artists and the company.
Projects developed
Every edition of Marca Corona per l’Arte is based on direct collaboration: the artist visits the company, observes, listens and works in close contact with employees and those who form part of Marca Corona.
This interaction produces works that combine artistic research and business culture in a participatory and tangible process. In fact, workshops, dialogue and moments of shared work are key cornerstones of the project.
The resulting works make their way into the company’s spaces and over time form a consistent narrative that communicates the identity and evolution of Marca Corona.
Marca Corona per l’Arte goes beyond the four walls of the company to make its mark in public settings: trade fairs, exhibition projects, meetings with architects and activities with schools. Here, ceramics come into direct contact with those who design and construct spaces.
The bond with Sassuolo is just the starting point: the project moves onto a larger scale with the aim of bringing Italian ceramic culture to contemporary and international circuits.
For Marca Corona every opportunity is fertile ground for dialogue, experimentation, real-life application. It is in these contexts that the dialogue between art, business and architecture takes form and continues to evolve.
Art as a Space
for Connection
Through Marca Corona per l’Arte, dialogue between contemporary art, the local area and the community is encouraged, turning culture into an opportunity for participation, growth and connection.
Each year, the project involves schools, students and teachers in shared experiences together with the artist of the year. Workshops, meetings and direct exchanges offer new ways of interpreting contemporary artistic languages, fostering educational experiences that stimulate creativity, critical thinking and cultural awareness.
Alongside its educational dimension, Marca Corona per l’Arte supports exhibitions, cultural events and collaborations connected to the local area and to some of Italy’s most significant cultural initiatives, such as exhibitions hosted at Palazzo Ducale in Sassuolo during local events like Festival Filosofia.
The project also aims to strengthen the relationship between contemporary culture, local identity and the heritage of the ceramic district, enhancing the area as a living space for encounter, research and shared experiences.
